CREATING A MINIMUM VIABLE PUKENA (MVP)


 
PUKENA CONCEIRGE SERVICES

Purpose of This Paper
This documents aims to capture the Minimum Viable Version of Pukena.Ng for the first 6 months between August 20th 2017 to Feb 20 2018.

The founder aims to show by this paper what he can do if given a loan of N400, 000 from family and friends. He believes that when he succeeds with N400,000 loan to launch Pukena and bootstrap for the first 6 month, he stands a better chance to attract equity investors who will then invest huge sums to scale the business.

MVP Area of Coverage: Aguda, Bode Thomas, Adeniran Ogunsanya

Service Categories To Launch: Food Delivery, Event Services (Party Rentals, Photography, Photography, Event Mc, Wedding Decorator, Caterer), Home maintenance Services (Carpenter, Plumbing, Generator Repairer, Painter, Home/ Office Cleaner, Electrician, etc)

How Pukena Works
1.     Select a Service: Clients select a service they need from the list of categories on our website (we are developing an accompanying mobile app to be launched in 2018)

2.     Book a Pukena Pro: From the details of tasks to be done, Pukena assigns a verified professional to client’s home or office.

3.     Get it Done: Your Pukena Pro arrives with a  Pukena Liason officer, completes the job and you are billed by the Liason officer. Cash is collected by the Liason Officer. Soon this method will be replaced by direct billing on our app with you card.

4.     You are happy: We ensure you are satisfied with the job done. If you are not, The Liason officer sees to that and in rare occasions where you still remain unsatisfied, you don’t pay or you get refunded.


MVP Market Target
·        15 Banks in Aguda, Bode Thomas, Adeniran Ogunsanya (employees in those banks)
·        100 apartments homes in Aguda, Bode Thomas, Adeniran Ogunsanya
·        10 Restaurant partners
·        10 Pukena Delivery Staff (Riders). They sign up as contractors and must have their own bikes or scooters
·        10 Photography Pros
·        10 Caterers
·        10 Wedding Decorators and Event Planners
·        10 Party Rental Services
·        10 Events MCs
·        10 Carpenters
·        10 Plumbers
·        10 Electricians
·        10 Generator Repairers
·        10 Painters
·        10 Home Cleaners

Minimum Budget to Startup MVP
What I have:
·        A generator
·        A computer system
·        An office space
·        A website
·        A Chief Technology Officer, Chief Marketing Officer and Admin Officer

What we need
100 Tshirts (@N2,000 per Tshirt)              N200,000
Fliers (1500 copies)                                    N36, 000
10 Customized Food Bags                          N60, 000
Website Name Registration and Hosting    N34, 000
Legal fees/ Licenses                                     N30, 000
Transport/ Miscellaneous                           N40, 000
Total Required Funds                                 N400, 000

PROJECTED REVENUE FORECAST FOR SIX MONTHS ACROSS THE 3 SERVICE CATEGORIES

FOOD DELIVERY
Revenue Model A: Without Commission from Restaurants. Even though we ought to earn a commission from restaurants for delivering food for them to customers, there is no guarantee the restaurants would agree to partner with a relatively unknown brand until we have proven an asset to their business. Hence we are working with the assumption that we won’t earn commission from restaurants for the first 6 months of operation. After this period of proven sales for the restaurants, we can then approach them for commission.

Breakdown of Revenue
Max Delivery time per order:            1 hour
Min Delivery fee per order:               N400
Rider’s commission:                        N200
Net profit per order:                      N200

With 10 Riders fully engaged in an hour
Revenue per hour:                              N2000
No of active hours in a day (peak hours): 6 hours (12pm-3pm and 6pm-9pm)
Revenue per day:                              N12, 000
Rev per week (Mon-Fri):                   N60, 000

Note: Weekends are not included in this conclusion though we are open for business during those days)
Rev per month:                                 N240, 000
Rev for 6 months:                           N1, 440,000

EVENTS SERVICES
Min Service order:                            N20, 000
15% commission:                             N3000
Peak Business Period: Saturdays (Sundays are also considered as business day but not captured in this calculation)
10 Photographers in a Saturday @ 30% commission:            N30, 000 
10 Event rentals in a Saturday @ 30% commission:               N30, 000
10 Caterers in a Saturday @30% commission:                       N30, 000
10 Event MCs in a Saturday @30% commission:                  N30, 000
10 Wedding Decorator in a Saturday @30% commission:      N30, 000
Total income in a Saturday:                                                  N150, 000
Rev in a month:                                                                   N600, 000
Rev in 6 months:                                                               N3, 600,000

HOME MAINTENANCE SERVICES
Min order for service                                  N1000
15% commission:                                       N150
10 carpenters engaged in a day:                  N1500
10 Plumbers engaged in a day:                    N1500
10 Painters engaged in a day:                     N1500
10 Home cleaners engaged in a day:           N1500
10 Electricians engaged in a day:                N1500
10 Generator repairers engaged in a day:   N1500
Total Revenue per day:                              N9000
Total revenue per week (Mon-Sat):            54,000
Total revenue per month:                           N216, 000
Total revenue in 6 months:                     N1, 296,000

SUMMARY OF INCOME FOR SIX MONTHS
Food Delivery:                        N1, 440,000
Events services:                       N3, 600,000
Home Maintenance Services:   N1, 296,000
Total:                                     N6, 336,000

REPAYMENT PLAN FOR LOAN
No of Persons
Loan Amount (N)
Monthly Installment
Total Payment
Duration (months)
1
400,000
80,000
480,000
6
2
200,000
40,000
240,000
6
4
100,000
20,000
120,000
6
8
50,000
10,000
60,000
6
20
20,000
5,000
30,000
6
40
10,000
2,500
15,000
6
80
5,000
1,250
7,500
6
400
1,000
625
3,750
6

NB: Once we achieve our  startup target of N400,000, we discontinue this fund raising. This is only a plea to my inner circle of not more than 400 recipients.

Join me and be part of history. Help give life to this vision with a love seed.

Pay into

Emmanuel Udeagha Arua
0044353820 GTBank
Phone No: 08168411237  

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